Mirrorless Creatives

Nati means country — nati koli is the country chicken that Bengaluru eats standing up, off a banana leaf, at eleven at night. The brief was to take that and give it a republic: a rooster on a flag, a colour system loud enough to survive a busy street, and a line people would repeat.

We ran the whole build. The mark is a rooster split black, red and green, stamped Estd 2025 · Bengaluru India. The menus use condensed poster lettering and a jagged flash for the main course, pulled from bus-stand and cinema-hoarding signage. The tagline — omme thinni, matte banni, eat once and come back again — sits in a speech bubble beside the bird. Then we shot the launch film and cut a silent 16:9 loop for the screens inside the restaurant.

The collateral is where a brand like this earns its keep, so the writing had to be funny before it was polite. Swallow like a pro. An illustrated uncle mid-mouthful, dealt onto a banana leaf like a postcard. It is the same joke the signage, the menu and the key visual are all telling, in a different format each time.

GAIA is an elevated vegetarian restaurant in Bengaluru — arches and olive velvet, oxblood leather booths, marble and brass. Vegetarian dining that refuses to present itself as the compromise option.

We held the production and social side: monthly shoot days, a hero film and a set of vertical cutdowns from each, occasion campaigns around dates that matter to a restaurant, and the calendar that decided what went out when. The two films here — a weekend-service piece and a seven-second New Year cut — are the two ends of that range: one that sells the room, one that states the positioning and gets out.

Cocobolo is a bar on New BEL Road with something programmed every night of the week — wind-down Wednesdays, karaoke, Friday jamming, a Saturday act. A room like that lives or dies on whether people know what is on tonight.

So the spine of the account was the weekly events card: four nights, four acts, out on time, every week, without ever looking like a filled-in template. Around it we shot the drinks and the room — a cocktail build in close, and a selective-colour pass across a live service where the bar drops to black and white and the glass is the only thing left holding any colour. Shot during real service, with real people working behind it.

Conosh is an F&B brand built around curated dining experiences — a chef, a room, one table of guests. We shot their events as independent contractors: turn up, read the night, and leave with enough to cut a film that plays the way the evening actually felt.

It is a different discipline from a set. Available light, handheld, no second takes, and no asking anyone to do it again — an event happens once. The two films here are the two halves of a Conosh night: one shot at the pass, with a ring of candles hung over the bar and a service assembled plate by plate; one out in the room, catching the introduction and the guests, because the talking is as much the product as the cooking.

Sneaker Stories India came to us for the film behind their collaboration with NBA India and Under Armour, built around the UA Curry Spawn FloTro.

Three brands, one fifty-second vertical. It opens as an unboxing, because that is how a sneaker actually arrives, and then turns into a product film — the yellow of the box, the magenta and orange of the colourway, the tread, and the shoe finally leaving the shelf. Shot, cut and graded in-house.